Rongli Clothing Co., Ltd. is a large-scale industrial enterprise integrating technology research and development, design, production and sales. It is one of the leading companies in domestic seamless underwear. It now owns the famous brand "Zixiu" because of its outstanding style. Design and product quality have won widespread favor from dealers and consumers. The seamless body underwear, conventional underwear, health shape underwear, seamless underwear, stockings and other products are sold well in more than 30 domestic provinces and cities and far away. It is sold in Europe, America, Middle East, Japan and South Korea, Hong Kong and other markets.
The company was founded in March 1995. It has a modern standard factory building of 20,000 square meters, convenient transportation, elegant and comfortable office conditions, and provides a broad stage for personnel to play their ideals. In order to strictly control the quality and optimize the production process, on the one hand, the company invested heavily in hardware, and introduced more than 100 Italian seamless underwear production equipment, and introduced more than 400 advanced sewing equipment in Japan. In terms of software, we strictly monitor and manage the procurement, design, and production processes of raw materials in accordance with international standards. In 2002, we passed the ISO9001-2000 international quality management system certification. The company has also established a comprehensive training mechanism to vigorously cultivate the quality awareness of employees, so that everyone is a quality supervisor, thereby ensuring product quality. The company has been honoured for its advanced management model and excellent product quality, and has been awarded the title of "Quality Trustworthy Product" issued by China Light Industry Quality Center.
Talent advantage is the source of enterprise development. The company recruits talents and introduces experienced personnel in the industry to seek common development. There are more than 500 employees, of which high-quality personnel account for more than 40% of the total number. The company attaches great importance to the training of talents. It has repeatedly invested funds to organize design and research and development personnel to go to Italy and other European and American countries for further studies, so that they understand the latest fashion. Fashion trends, design and develop product styles that meet consumer needs.
"Brand development with brand, survival with quality" is the company's operating purpose. When trying to expand foreign markets, it also pays attention to the cultivation of the domestic market. In the market development, a franchise marketing model is implemented. Resources are integrated from the aspects of brand image building, channel development, terminal construction, market promotion, etc., and effective marketing strategies are used to help the market and brand develop rapidly. Pursue the business strategy of sharing a common destiny with agents and distributors, and gaining common development, and fly together to achieve the company's grand goal of sustainable operation.