Brand Name: Laikeshi Ni
English name: Le Cossini
Origin: Zhejiang, China
In the late 1990s, Mr. Jin Chuanhua and his elder brothers founded Yuantong Textile and Hengli Weaving, which are mainly engaged in textile processing and manufacturing. With the unique refinement, diligence and integrity of Zhejiang merchants, the textile enterprises of the Jin Brothers went smoothly. Overcome various difficulties in the early days of entrepreneurship. Today, the group companies of the Jin Brothers cover several business matrices of textiles, machinery, clothing, hotels and real estate; wholly-owned enterprises include: Shaoxing Yuantong Textile Co., Ltd., Zhejiang Anlite Precision Machinery Co., Ltd. Company, Zhejiang Xinjuncheng Garment Co., Ltd., Zhejiang Hengli Weaving Co., Ltd., Shaoxing County Hengwang Trading Co., Ltd .; holding companies include: Zhejiang Kerry Real Estate Development Co., Ltd., Zhejiang Jinxi Catering Co., Ltd .; companies that share shares include Shaoxing Jinsheng Real Estate Development Co., Ltd. and Hangzhou Jinrui Real Estate Development Co., Ltd.
During his decades of entrepreneurship, Mr. Jin Chuanhua always upholds the business philosophy of "Integrity, Responsibility and Integration". The most typical example is: Anlite Precision Machinery, a subsidiary of the Group, has invested hundreds of millions of yuan in capital and would rather sacrifice short-term textile circular machines. Sales can bring hundreds of millions of instant benefits, and invest huge sums of money to integrate underwear and weaving fabrics with innovative technology, expand the industrial chain, and improve the overall competitiveness of the group company.
From the development of textile circular knitting machines, to fabric weaving, to garment processing and brand operation, Mr. Jin Chuanhua's integrated business thinking is obvious, and this series of operations and integration is only to deliver the highest quality comfortable underwear to the market. It is not only the integration of business thinking and concepts, but also a reflection of business value and responsibility.
In the field of apparel textiles and processing for decades, Mr. Jin Chuanhua deeply understands the development trend of the underwear market and customer needs, and draws a rather simple business tenet: to provide customers with the most comfortable underwear for the pursuit of high-quality life. The birth of this business creed originates from the profound insight of Xin Juncheng's team on the underwear market: in addition to wearing satisfaction, psychological satisfaction is the most basic requirement. Only when the wearing experience is satisfied can it rise to psychological satisfaction.
At this point, Le Cossini's brand genes are clearly visible: providing customers with extraordinary and comfortable underwear products to meet customers' high-quality life needs. Comfortable and quality life is the core value and appeal of Le Cossini's brand.
In the brand's many underwear markets, underwear that truly has a high-quality wearing experience is rare. Most underwear differ only in name, concept and packaging, and the actual wearing experience and experience are basically the same. Based on this, the Xinjuncheng team hopes to launch a comfortable underwear with an excellent wearing experience to fill the gap in the market and meet the diverse and personalized consumer needs of consumers. Dating back to 2007, Xinjuncheng's team started from underwear knitting circular knitting machine, textile fabrics and garment technology, and strived to provide the market and customers with extraordinary and comfortable high-quality underwear apparel.
In 2009, Le Cossini was officially born. Today, we still believe that: Le Cossini was born from the market and customer needs-to meet your relentless pursuit of quality life with comfortable high-quality underwear.
In the knitted underwear market, seamless underwear is favored by consumers because the interface is smoother and more comfortable. The sales of this type of underwear in the entire knitted underwear product are gradually increasing, and it has become a trend. If you are looking for a knitted underwear brand to join, I believe Xinjuncheng is a good choice. From the patented research and development of underwear looms, to the unique combination of comfortable fabrics, to product design that pays attention to details ...