|management fee||no||training fee||no|
|First purchase fee||no||other fee||no|
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Oysho underwear belongs to the Spanish Inditex Group. As an internationally renowned underwear brand, Oysho's loyal consumers are spread all over the world. Oysho has a power. When you walk in and experience it for yourself, you will immediately gain a power of possession. This is Oysho's fashion charm.
Oysho is targeted at female customers aged 17 to 30 who are middle or older. They are mainly from the city, have a natural sensitivity to fashion and new things, and have high requirements on product design and quality. They have high requirements for the shopping environment and are very picky about visual display and window design, so the brand also fully takes care of customer needs in this regard. Oysho will adopt relatively different sales strategies based on the economic and social environment of different cities around the world.
From October 2001 to October, Oysho first opened 10 specialty stores in Spain and Portugal. By the end of the year, this number had increased to 34. The stores were located in Spain, Portugal, Italy and Greece.
2002-Oysho opens its first stores in the Americas and the Middle East, in Mexico and Kuwait.
2003-Oysho opens its first store in Saudi Arabia in the Middle East. By the end of the year, the number of stores had increased to 76.
2004-Oysho launches licensed products, including the product lines of the famous cartoon characters Mafalda and Hello Kitty. This subsequently became the brand's most successful brand line. By the end of the year, Oysho already had 100 specialty stores.
2005- Over the course of the year, Oysho opened more than 50 specialty stores, and the UAE, Lebanon and Turkey also have their own chain stores.
2006-Oysho opens its first store in Poland with a total of 201 stores.
2007- This year Oysho opened 99 stores worldwide.
2008-96 new stores opened, including 9 in France and the first in Montenegro. One of the most important markets is also open in Italy, and they are all opened in Milan's famous shopping streets, such as Vittorio Emanuelle. In 2008, Oysho launched a new home furnishing series, which are used to match the brand's existing tights and underwear series.
2009-As of November, Oysho already has 386 stores, and the new concept store opened in Barcelona Rambla de Catalunya in June. This shop has adopted a new interior design to cater to the brand's new concept.
From 2010 to June 2010, Oysho opened the world's first environmental concept store in Paris, and all products passed the 1st Bream environmental standard certification.
2011-Oysho will open specialized stores in Guangzhou and Beijing, China. Oysho Guangzhou Zhengjia store opened in 2011.7
As of now, there are more than 500 Oysho underwear stores worldwide, mainly located in major cities in the world, and opened stores in Guangzhou and Beijing, China. As a brand of the Spanish Inditex Group, Oysho has gathered global fashion resources, both in style and design style, keeping abreast of international trends and bringing the fastest lingerie fashion to female consumers. ... [detailed]