|Basic investment amount per store|
|Requirements for shops||20-25 square|
|Store image requirements|
|Franchise / Agent Requirements|
|Operational management requirements|
|management fee||no||training fee||no|
|Margin||no||First purchase fee||no|
Shaleni's story begins in the early twentieth century.
In 1907, a young tailor named Charlie came to Paris with hopes and dreams. He was going to work as a tailor at the residence of the Duke of France on the banks of the Seine. Here, Charlie meets the young and beautiful daughter of the Duke, Miss Shaleni, and falls in love with her. He carefully designed a unique underwear composed of fabric and shoulder straps as a gift to Shaleni, which freed her from the torture of corset corset and became more fashionable and sexy. Charlie's care and thoughtfulness deeply touched Shaleni, and they fell in love. With stormy opposition from her family and society, Charlene and Charlie still swear by each other and walk into the sacred hall of marriage. After marriage, Charlie and Shaleni opened an underwear tailor shop. The underwear they sewed was fashionable, sexy, and comfortable, which caused a lingerie revolution. Therefore, they were loved and sought after by aristocratic ladies in the high society of Paris. To thank his wife for his affection for himself, Charlie named the lingerie "Sarelli".
This is Shaleni's story, a beautiful, romantic, and touching love story. The Shaleni brand unswervingly pursues the cause of beautiful and fashionable lingerie, and continues its legends of fashion and classic.
Style positioning: Europeanization, fashion, avant-garde, sexy
Product Positioning: Bras, leggings, adjusted underwear as the main home, pajamas, swimwear, and beachwear
Channel positioning: Mainly counters in shopping malls, supplemented by specialty stores
Market positioning: Mainly provincial capital cities and prefecture-level cities, supplemented by economically developed county-level cities
Consumer group positioning: 28-35-year-old fashion white-collar women